How to Sync Your Data from Bigquery to Salesforce

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    Big data management is a vital part of any business looking to succeed, but learning how to effectively organize, move, and analyze this data can be a frustrating task without the proper knowledge and education. According to Kommando Data, Internet users are generating 2.5 quintillion bytes of data each day. It’s highly important for businesses to get a handle on this massive amount of data and find an effective way to analyze it. Big data has become far too complex for traditional data-processing software, so companies are searching for better data solutions for both storage and analytics. Two solutions that have become an industry standard is Google’s Bigquery and Salesforce. 

    Bigquery and Salesforce serve some of the most prominent companies around today such as Toyota, Macy’s, and T-Mobile. Bigquery provides important insight into event data, product usage data, and more. However, it’s important to find a way to bridge this data gap and synch your data from Bigquery to Salesforce. When these two platforms are combined, companies are able to target the highest value leads, create high-quality email campaigns, and creates a more intimate relationship with their customer-base. However, some companies are unsure how to synch their data from Bigquery to Salesforce. Don’t worry, we have you covered and will outline the data synch process in four easy steps below. 

    What is Bigquery?

    Bigquery is Google’s cloud-based, serverless data warehouse that stores massive amounts of data and has the ability to provide scalable analysis of data sets. This valuable program has a host of benefits for companies including real-time analytics, automatic backup, easy restoration, data protection, geoexpansion, and logical data warehousing. Bigquery utilizes column-based architecture to store your data, and gives you the power to create dashboards, detailed data reports, and elastic scaling at a higher performance rate. This tool simplifies the data analysis process for data analysts and data scientists, which saves time and allows them to develop more action-oriented business solutions. 

    What is Salesforce?

    Salesforce is a cloud-based software company that provides customer relation services (CRM). It’s a pay-as-you-go subscription model that’s accessible from any device at any time of day. It’s highly beneficial for businesses looking to deep their relationship with their customers as well as potential customers via accurate real-time updates and live data tracking. This cloud-based software model offers thousands of applications that can integrate with Salesforce to enhance your data needs. Salesforce has an advanced algorithm that gives companies a 360-degree view of customers, their needs, and concerns. 

    What is the Solution?

    Hightouch is a reliable company, also referred to as the leader in data activation, helps businesses easily move data from your warehouse to the tools your business needs without the assistance of a data engineering team. Their software synchs your data with different platforms seamlessly, provides flexible data models, and opens up the opportunity for deep observability. This allows you to synch your data from Bigquery to Salesforce with no issues and no scripts. We’ll show you how to accomplish this synch in only four steps outlined below. 

    Step 1

    First, you select the data you need from Bigquery. Then you write the structured query language (SQL) directly and define the data you need into the Visual Audience Builder. If you don’t like this option, there’s another useful option that allows you to import the data from existing tables and data build tool models. 

    Step 2

    Secondly, you choose Salesforce from Hightouch’s catalog and then you connect Salesforce with your credentials. 

    Step 3

    Next, you manage mappings by configuring the mapping that defines how fields from your query and map to fields in the destination. 

    Step 4

    Lastly, you set up a schedule to begin the process of synching your data. There are several basic and advanced scheduling options available for your company’s needs.  

    Conclusion

    Individuals online are creating massive amounts of data every day through various means, and companies are struggling to find effective ways to analyze and store this data. According to Forbes, 79% of executives agree that companies will perish unless they embrace big data. Several companies are embracing data solutions such as Bigquery and Salesforces in an effort to better understand their customers and gain valuable insight into their complex sets of data. 

    Many companies are combining data from different platforms to get to the heart of their data stacks and figure out how to truly understand customer’s trends as well as customer behavior. This isn’t always an easy task, so it’s important to turn to companies such as Hightouch to successfully synch data from Bigquery to Salesforce. The process is relatively simple and only requires four easy steps to accomplish the synch from Bigquery to Salesforce. Once this is done, companies will be able to breathe much easier knowing that their data is safe, secure, and that their team will be able to effectively meet their customer’s needs with fresh insights. 

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