Since the legalization of marijuana in Michigan for both medical and recreational use, the business has exploded as more dispensaries and posts pop up almost daily.
Why?
Simple. People just love the herb.
The industry has been exploding throughout the country for the last decade, with new dispensaries, products, grow supplies, and more advanced research gaining traction.
It was just a matter of time before it hit the internet space. And it is BOOMING!
Entrepreneurs are investing in this new rising market in the hundreds as it secures even more advertising platforms and traction.
Winning the top positions in Google search has never been more competitive, making SEO your new best friend.
Understanding SEO Opportunities
Now is the best time to invest in SEO to hold valuable growth opportunities as this new market becomes more competitive.
The best way to get your new dispensary in front of the right target audience is by first understanding cannabis SEO, dispensary SEO, or marijuana SEO. It’s all the same thing.
Starting an SEO-focused online platform will help it rank higher in the SERPs and drive more qualified leads. Ultimately, you’ll be looking to convert your clients into returning customers. Cannabis SEO can help you achieve this goal.
SEO focuses more on helping you understand your user’s search intent and strive to meet them. Otherwise, how else would you find the best medical marijuana doctors in Michigan or any other state? The key word here is “keyword” research. Get this part right, and you’ll have the right target audience engaging with your cannabis products.
Increases Visibility and Rankings
Google will rank your website based on how relevant it is to your customer’s search query. This provides users with the best possible experience crawling through the internet looking for medical marijuana doctors for medical advice.
Look at it from this point of view: how often do you look past the first page of your Google search results? Not that often, right? This is the simplest way to impress on you the importance of SEO to get your new dispensary on Google’s first pages.
After all, if people don’t see your products or access your services, they won’t purchase from you. So, the higher your content rankings on the SERPs, the more likely potential customers will click through to view your website.
Increase Authority
Most times, customers won’t have the need to check the second page of their Google search results because the first page results provided them with what they need. As such, your customers will also trust your website more if it’s on the search engine’s first page.
There’s this assumption that high-ranking search results provide the most relevant results. Consequently, they garner more authority from both the SERPs and potential clients.
SEO will help get your medical marijuana content on the first pages or SERPs and in front of your target audience. You should see the trend by now.
Having a highly authoritative website means it’s regarded as trustworthy and relevant by search engines. Your clients will see it this way as well.
SEO Will Benefit Your Marijuana Content
Because the marijuana industry struggles with advertisement restrictions on certain platforms, SEO can make up for this by driving more traffic to your dispensary’s site. And being as this is still a relatively new industry, you can utilize SEO to increase your site’s visibility, authority, and rankings while exploding traffic as well.
There’s no better time to invest in SEO to boost your online presence.
Having a good SEO plan helps fill the gaps, especially in terms of reaching your prospective customers on multiple platforms. What are you waiting for?
