The Top Web Design Trends to Watch in 2023


    For those of us in the web design industry, it’s hard to keep up with all the changes. From new trends and technologies to design basics and principles, there is no shortage of information out there. But what does web design look like five years from now? What will be popular among users and developers and how will web design change as a whole? Web design is way more than buying a simple theme. You are creating your own little universe online.

    With so many possibilities ahead of us, let’s take a look at what could be just around the corner.

    AI-generated color palette

    If you’re not a designer, choosing the right colors for your website can be really time-consuming and you will probably feel a bit down since it will look like something from Google 2003. AI is here to stay and it will always be among the best web design trends because it makes our lives easier.

    With AI-generated color palettes, anyone can create a beautiful, cohesive color scheme with just a few clicks.AI is not the enemy of content creators or graphic designs, it just extends the range of opportunities for us regular human beings. Plus it will be super interesting to play with different schemes until you find the right ingredients.

    There are a few different ways to generate a color palette using AI. One popular method is to use an online tool like Adobe Color CC. Simply upload an image (or enter a URL) and the tool will generate a custom palette based on the colors in the image.

    If you have specific brand colors that you need to use, you can also input those into Adobe Color CC and the tool will generate complementary colors that work well with your brand palette.

    Once you have your color palette, you can start applying it to your website design. If you’re not sure where to start, try using one of the colors as your background color and build from there. Experiment with different combinations until you find something that looks great and works well with your content.

    Speed and content are still going to be important

    It’s no secret that the internet is a fast-paced environment. Users expect to be able to find what they’re looking for quickly and easily, and if they can’t, they’ll move on to another site. This means that designers need to keep this in mind when creating websites. Speed and content are still going to be important factors in determining whether or not a user sticks around.


    This doesn’t mean that design needs to take a backseat, however. In fact, as more and more users access the internet on mobile devices, it’s becoming even more important to create sites that are visually appealing and easy to navigate. Designers need to strike a balance between speed, content, and design in order to create successful websites.

    Too many animations and 3D elements can cause visual chaos plus slow down your website significantly. It doesn’t mean that you need t give up on attractive elements on your website, it just mean you need to get a bit more crafty with code and create lightweight themes and elements. You need to test your options and make a compromise between style and function,

    Pay close attention to font size

    When it comes to font size, there are a few things you need to keep in mind. First and foremost, always make sure that your text is legible. The last thing you want is for someone to visit your site and not be able to read the content because the font is too small.

    In addition to legibility, you also need to consider what kind of message you’re trying to communicate with your font size. A larger font can convey a sense of importance or urgency, while a smaller font might be more appropriate for something that’s not as critical.

    Keep in mind that different fonts will have different effects on your overall design. So if you’re unsure about which size to use, it’s always a good idea to experiment with a few different options before settling on one.

    Final thoughts

    As we close out this article, we wanted to leave you with some final thoughts on web design. We hope that this article has given you a better understanding of the basics of web design, and that you feel more confident in your own ability to create a website.

    While web design may seem like a daunting task at first, remember that there are plenty of resources available to help you along the way. Don’t be afraid to experiment, and most importantly, have fun!


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